Rural Marketing using Mobile medium

• Background:
  

  A large automobile manufacturer in India, which is also undisputed leader in the Indian tractor market; wanted to communicate with farmer community (tractor owners) in their local language to ensure better customer service & trigger good response in all their consumer initiatives.

• Business Requirement:
  
  1. Communicating with the potential as well as existing customer for their Tractor Division in their local language
  2. Preference of a mobile medium due to its high reach
• Our Solution:
  
  1. Voice SMS Service: We provided with an online platform wherein they can upload a voice file, upload mobile recipient & broadcast the message
  2. Complete reporting mechanism on how many customers listened to the call, response gathering, etc. for refined future campaigns
• Benefits:
  
  1. Voice SMS enabled communication is local/regional language with the farmers across India
  2. Voice SMS campaigns increased the user response to the communication campaign by 90%