Case Study - Automobile
 Ford India Limited – The company, a subsidiary of Ford Motor Company is headquartered in Chennai. It was founded in 1995. At present, the company has launched six models in India which include Ford Ikon and Fiesta brands. |
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Business Needs: |
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Generate leads via mobile channel |
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Boost sales and reach maximum number of potential customers |
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Info-on-Demand for customers during service campaigns |
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mVaayoo Solution: |
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Multiple Key words over 56263 for all their products and various promotional offers. |
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Bulk messaging Solution for sending promotional messages to their targeted customers |
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SMS Based Service center locators during Service campaigns |
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Benefits: |
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Increase in sales leads via SMS. |
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New customer touch point. |
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Enhanced radio from a brand related medium to a more lead generating medium. |
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Removing time limitations of toll free number. |
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| Testimonials |
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Ford :
”We've been getting an exceptional level of service from mVaayoo. The turnaround time on most things has been better than what was agreed upon. These are some value additions that have come to us and it's been a pleasure working with mVaayoo and team."
- K.Karthik
Marketing Services
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