Case Studies - Consumer Durable
 Videocon– The company is one of the largest consumer electronics and home appliance companies in India with an annual turnover of USD 4.1 billion. Since 1998, it has expanded its operations globally, especially in the Middle East. |
| |
|
| |
|
 |
Business Needs: |
| |
| - |
Instantaneous solution for handling customer queries |
| - |
Handling business leads for dealers with Instant reach. |
| - |
Faster response to the customers |
|
| |
|
|
mVaayoo Solution: |
| |
| - |
SMS Based Dealer Locator: Customers can fetch information about the dealers in his closest vicinity by sending an SMS to 56263. |
| - |
Due to large number of dealers pan India, pincode was chosen as the search criteria. |
| - |
E.g. sms VID<space>500031 to 56263 |
|
| |
|
|
Benefits: |
| |
| - |
Instant Info-on-Demand to end user |
| - |
Handling customer enquiries at local level |
| - |
Creating region wise database of potential customers |
| - |
Increase in number of direct leads to dealers |
|
| |
|
|