Case Studies - SMS based Customer Care & Marketing Solution
 One of the leading DTH satellite television provider in India.
|
 |
Business Needs: |
| |
| - |
Instantaneous solution for handling customer queries |
| - |
Automation in most of customer service processes like Account Recharge, balance check, Service/Package activation, etc. |
| - |
Promoting various packages or discount offers to existing as well as prospective customers |
| |
|
|
|
mVaayoo Solution: |
| |
| - |
Short Code Management (56633) – Support for 16 keyword-based two-way customer touch points over SMS including Account activation, Balance Top-ups, Contest & Polls, Dealer Locator, Service activation and Mobile-content order. |
| - |
Promotional Solution with real-time monitoring of Customer responses |
| |
|
|
|
Benefits: |
| |
| - |
Cost-effective & highly interactive Promotion platform |
| - |
Automation of many customer service processes resulted in reduction of Average Response Time & substantial increase in the efficiency of the processes . |
|
| |
|
| |
| System Snapshots |
| Pull Services |
- Average daily responses of over 30,000
- Average response time to subscribers’ queries of 5 seconds |
| Push Services |
- Average daily traffic of over 126,000; with Peak load of 150,000 SMS |
|
|