Best Practices
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- When you run a marketing or information campaign using SMS or text messages
, please ensure you follow existing rules and regulations governing the same.
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Please ensure that your mailing list has only opt-in subscribers; in other words,
your recipients should have voluntarily agreed to receive messages from you, or
expressed interest in your product or service. Marketing campaigns have a higher
success rate when the information you send reaches an accepting audience.
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In the interests of privacy, please ensure that you keep your mVaayoo account information
safe and secure so that only you or a limited number of your staff has access to
the data stored in your account.
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If any recipient in your mailing list does not wish to receive any more messages
from you and has informed you of the same, please ensure you remove their data from
your database. Unsolicited messages don’t only limit the success of your campaign,
they can also expose you to legal problems.
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List management is an important requirement in SMS campaigns. Organize your mailing
lists continuously so that your message always hits the right audience.
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Manage responses from your recipients efficiently: Ensure messages are acknowledged
and acted upon immediately.
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Send an ‘SMS’. In other words, keep your message brief. Remember, your target audience
is an on-the-go person who will appreciate your keeping it short.
- It is a must to comply with Guideline given by TRAI (Refer
http://www.trai.gov.in/Default.asp) and Do not call registry (Refer ndncregistry.gov.in)
to use this service to push SMS to the clients who are eligible / agreed upon to
receive your updates and promotions. Kindly refer TRAI guidelines for details at
http://ndncregistry.gov.in/ndncregistry/index.jsp
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