• An SMS campaign can be set up quickly and managed easily
• Compared to email communication, an SMS or a text message is more likely to hit the target, and instantly too
• SMS campaigns can be timed to hit the targeted recipients’ mobile phones at the most appropriate moment
• Bulk mailing lists running into millions of recipients can be managed at the same time
• An SMS has a better probability of receiving a response from the recipient, and within the shortest possible time
• Short turnaround of messaging-and-response process helps determine the success level of a campaign, leaving ample time to re-strategize if required
  
  

Polls

Set up SMS voting-based polls around events or product/ service launches for effective marketing and promotion, communicating brand value through an interactive session with the targeted consumer. For instance, a question can be beamed to the audience on television, Internet or WAP and respondents can SMS their answers.

Contests

Create contests or games around events or product/ service launches to encourage prospective consumers to participate and familiarize themselves with the brand, as well as respond via SMS.

Information-on-Demand

Requests for information, or Information-on-Demand services as they are better known can be effectively managed through SMS, to provide the required data to users instantly and in real time. News, weather, live sporting event coverage, stocks, flight schedules etc., are some of the domains where SMS messaging is effective.