Consumer Durable companies across the world have always had the challenge of constantly striving to offer products that improve the quality of life of its customers. Now, more than ever before. And India is no different. The Consumer Durable Industry has seen a major turn-around, since the liberalization of the Indian economy. Today, it’s growing at 10-15%.
Not just brands but dealer outlets are spreading their wings and vying for the customer’s attention in this highly competitive market. Reaching out to the buyers via advertising, product launches, outlet launches and exhibitions have become essential. Communicating the news of new products, its features, special offers, discounts, taking feedback etc, via Enterprise Messaging Services is the winning formula for consumer durables companies and their outlets.