Perhaps no other industry has such a diverse bandwidth of
people to communicate with on a 24x7 basis.
Be it customers, dealers, vendors, retailers or employees, they all form part of
the bandwagon that an FMCG company has to juggle and balance to keep its wheels
In such a scenario, Enterprise Messaging Services is a direct, precise and potent
tool for updating information about product innovations and happenings to customers,
dealers and vendors and empowering all stake holders to fetch desired information
on the run. After all nothing reaches an individual more directly or personally
than an SMS message.