A Brand has a life of its own. Retailing is the best way to showcase a brand to its prospective customers. Perhaps brand loyalty is the most treasured of assets that a manufacturer can hope to acquire. This can only be achieved through the unmatched quality that a brand offers, its own personal mystique created by the advertising and its indispensable presence in our personal space that it occupies.
Retail as in any other business has to precariously balance many factors to arrive at the perfect marketing mix. Apart from the all-important customers, the vendors, dealers, associates and even employees, are part of the bandwidth of people who have to be communicated with from time to time and told about the latest updates and Enterprise Messaging with the right mix of push & pull services serves most communication purposes in retailing.