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Case Study: 2 Way Short Code SMS Service - Field Force Communication

  • Background:

    A leading pharmaceutical company was looking for a cost effective 2-way SMS solution for quicker & efficient communication with their filed force.

  • Business Requirement:
    1. Quick, efficient & economical 2-way communication with the entire field force
    2. Getting instant response from the field force
  • Our Solution:
    1. 2-Way SMS service: Pan-Indian Sales force of about 900 individuals could be informed in matter of few minutes about new products, stock arrival, latest sales achievements, etc.
    2. An SMS Short code where field force can send their enquiries and get instant response
  • Benefits:
    1. Better co-ordination among the sales team due to efficient communication
    2. Significant reduction in communication time & cost
    3. Instant Info-On-Demand to field force
    4. Substantial reductions in customer acquisition cost