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Case Study: SMS Based Dealer Locator via SMS Short Code Services

  • Background:

    A leading consumer durable company was looking to implement a solution which can help them engage the customers with their offline ads (e.g. print Ads) and manage all the customer enquiries at the local/regional level.

  • Business Requirement:
    1. Real-time solution to handle customer enquiries
    2. Customer enquiries to be handled at local/regional level
    3. Quick response to customers
  • Our Solution:
    1. SMS Based Dealer Locator: Customers can fetch information about the dealers in his closest vicinity by sending a text SMS implemented using short code sms services
    2. Due to large number of dealers pan India, Pin-code was chosen as the search criteria.
    3. Message format KEYWORD <space>PINCODE to Shortcode 56263.
  • Benefits:
    1. Instant Info-On-Demand to enquiring customer.
    2. Customer queries handled at local/regional level, as Pin-code based enquiries were forwarded directly to the dealer in that Pin-code area.
    3. Creation of region-wise database of potential customers which can be used for subsequent promotional activities